Platform Shmatform, I Said More Ham: Mysteries of the Traditional Publishing Path Revealed

WAITING FOR GUFFMAN

Last time I posted I was on a toot about the evil, annoying necessity for writers to build platform using inbound marketing, but I think that’s really more essential for a certain type of author.

Authors of fiction, on the other hand, need most to focus on the being of writing. Platform is irrelevant:

“J.K. Rowling didn’t have a blog when she wrote Harry Potter. Does she have a platform? Stephen King doesn’t have a Twitter account. Does he have a platform? Agatha Christie, the bestselling novelist of all time, wasn’t alive when Facebook was invented. Did she have a platform?” –Joe Bunting, “What Fiction Authors Really Need to Know About Their Platform”

My Butler U MFA story structure professor and author of John Wayne: A Novel and The Next Right Thing summed up the mystery of cracking the publishing industry thusly (my paraphrase):

Every morning, agents and editors wake up, get down on their knees, and pray, “God, please let me find a great manuscript I can sell on my desk today.”

Their livelihoods depend on good story, so our job as writers is to know good story and to create one.

To wit: screw platform; write hard.* 

Corky and Dr. Allan Pearl
“Dybbuk Shmybbuk, I said, ‘More ham.'”

 

*And then send me your MS to edit.

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