Self-Promotion, Platform and Online Presence: a crass, aggravating, infuriating necessary evil

I know a guy who's writing a book. His career goal is to be a speaker at this type of thing. He is already a subject matter expert with an advanced degree that starts with a P and ends with a D, and he has a solid, healthy career with a reliable customer base. The challenge, according to prevailing … Continue reading Self-Promotion, Platform and Online Presence: a crass, aggravating, infuriating necessary evil